Obviously they can run an alternative server, and if their version is sufficiently more attractive people will switch their client. They could 'solve' all thes

Obviously they can run an alternative server, and if their version is sufficiently more attractive people will switch their client. They could 'solve' all these usability problems, fix the use of google interfaces the tin foil hat brigade detest, and deploy it on a non-existent non-proprietary secure phone platform. Oh and make it federated but keep it immune from spam. Yeah, seems like that is a bit hard.