That is not surprising at all. I think it probably should be the case. Football at any SEC school or basketball at Duke generate a significant amount of money

That is not surprising at all. I think it probably should be the case. Football at any SEC school or basketball at Duke generate a significant amount of money for the school—sometimes in the hundreds of millions. This revenue may subsidizes other sports programs entirely. http://www.cheatsheet.com/sports/the-5-most-valuable-college-football-teams-in-2015.html/?a=viewall http://www.cheatsheet.com/sports/the-5-most-valuable-college... If schools want to generate revenue from their sports programs, then winning is very important. What's the key to winning? Hiring the best coaches. Edit: There is a Forbes article with more information and teams, I just hate linking to Forbes.