> I think it's a common pitfall for technical founders There's a very closely related form that is common for non-technical founders which is "We're going to u

> I think it's a common pitfall for technical founders There's a very closely related form that is common for non-technical founders which is "We're going to use technology to fix ____ industry" A founder with experience in a particular industry may see how inefficient it is, and how much scope there is for improvement based on technological solutions, but business live-an-die by the question: "Are there enough people who will pay us to solve this problem for them?" Superficially, it seems like "I can make your business run more efficiently" is a reasonable approximation for "I have something that you will pay money for", but it has a very similar value-gap to "I can provide you with a technically better database". "More efficient" and "technically better" are both things that ought to be valuable to customers, but often aren't valuable enough to get them to hand over their money.