As an example - we use Crashalytics at work. Even if Google built a parity product, we wouldn't have switched; Crashalytics was a known entity with few pain po

As an example - we use Crashalytics at work. Even if Google built a parity product, we wouldn't have switched; Crashalytics was a known entity with few pain points. So if Google wanted our data (and others like us..) the only way to get that data is by acquiring Crashalytics. tldr: they bought it for the install base, not the product.