This reminds me of when PayPal ran all those billboard ads for Braintree in the Bay Area. I can just imagine the meeting where the team decided how they were go

This reminds me of when PayPal ran all those billboard ads for Braintree in the Bay Area. I can just imagine the meeting where the team decided how they were going to look: Product: "We need to engage more with our developer customers." Marketing: "What do developers have strong positive emotions about?" Product: "Our customer interviews suggest they like writing code." Design: "We'll do the billboards entirely in monospace." Marketing: "Brilliant." It probably sounded like a good idea at the time, but monospace looks ugly and doesn't read very well to humans, especially from a distance. It's just a necessary evil to make sure indentation works properly. Actual developers instantly realize how silly it is to make it the prevailing visual feature on a billboard. Especially when the copy doesn't even line up vertically. https://pbs.twimg.com/media/B0qaKcUCAAA-enL.jpg https://pbs.twimg.com/media/B0qaKcUCAAA-enL.jpg