It's in the Worse is Better essay. Strange enough, the essay series the author drew on advised the opposite strategy because it wins in the market. Here's a sim

It's in the Worse is Better essay. Strange enough, the essay series the author drew on advised the opposite strategy because it wins in the market. Here's a simpler one from someone who developed a product in high-assurance security then worked to turn Microsoft security around: https://blogs.microsoft.com/microsoftsecure/2007/08/23/the-ethics-of-perfection/ https://blogs.microsoft.com/microsoftsecure/2007/08/23/the-e... He details why they put marketing and shipping first with constant improvements on correctness or security. On top of this, I advise just embedding the benefits into the product & designing it for easy change so components can be replaced once big revenue comes in. As development pace slows, QA pace can increase on components stabilizing.