At that time they had a proper excuse though - it was brand new, they had financial issues, their old OS was antiquated so they had to rush, etc, etc. They then

At that time they had a proper excuse though - it was brand new, they had financial issues, their old OS was antiquated so they had to rush, etc, etc. They then worked diligently for like a decade to reach a peak in terms of features, design and quality around the time of Steve's death in 2011. Now they don't really have any excuses.