Some segregation is inevitable. It's a result of complexity. At a certain point, the company becomes too big and complex for everyone to be doing everything, an

Some segregation is inevitable. It's a result of complexity. At a certain point, the company becomes too big and complex for everyone to be doing everything, and you need to specialize, not just distribute the work. The Product/Customer divide makes sense to me, because what you do about them is different. Sure, customer steers product and vice versa, but the "Customer" machine is about sales funnels, marketing language, customer service, etc. The "Product" machine is about specs, coding, release schedules, etc. Implementing a new feature and selling a new feature are different tasks, requiring different skillsets.