4 ms·

Reliable, innovative. Pick 1.

• TeMPOraL 10y ago
  With that much cash, they could probably afford both at the expense of reducing scope a bit. So maybe: reliable, innovative, big - pick 2.
  • ethagknight 10y ago
    To expand a bit, the well known Project Management triangle is Scope, Cost, and Schedule, pick 2; Scope envelopes reliability and innovation, and schedule is critical as well, so Apple is left with high cost, which they can certainly handle.
• untog 10y ago
  When it comes to the device I depend upon every day, I'll go for reliable please.