I happen to disagree with you despite perceiving the video itself much the same. I don't consider myself to be someone to whom peppy tribal drumbeat, bright neo

I happen to disagree with you despite perceiving the video itself much the same. I don't consider myself to be someone to whom peppy tribal drumbeat, bright neon colors, and fairly generic messages alluding to multiculturality and betterment of humankind appeal, but I can sympathize with their ambition of being known and perceived as an organization that champions causes with broader implications than just technical details. The :// is a nice nod to nerddom and a tribute to its origins, but the rest of it tries to punch it out of its box of 'we write code and set standards and stuff' that increasingly hasn't been the whole story. They need something that appeals to a broad, diverse group of people who may be tech-savvy but not have a background in tech, and whose lifestyles and futures are at stake in the power struggle for the open web. I think this is a rather good effort that works and is notably much, much better than any of the other options that were under consideration in their open process.