4 ms·

To rephrase a game reviewer, it seems there is a stupid epidemic in Mozilla. I don't understand the point of "branding" Mozilla. Why waste time and money on ch

by Ygg2 10y ago

To rephrase a game reviewer, it seems there is a stupid epidemic in Mozilla. I don't understand the point of "branding" Mozilla. Why waste time and money on changing pictures, when I doubt this will change anything? It sounds a lot like rebranding Yahoo.

dao- 10y ago
I don't see how this compares to Yahoo, as Mozilla hasn't been a very strong brand to start with (as opposed to Firefox). I think the idea is to try to better establish it as a geeky brand next to the more consumer-oriented Firefox. Also, in case you're referring to the Yahoo -> Altaba rebrand rather than a former Yahoo logo change: Mozilla is keeping its name. This is just about the logo.
- Ygg2 10y ago
  I meant the logo change of Yahoo.
pawadu 10y ago
People who decide the company direction often do so based on their own past achievements. So if you hire too many PR guys eventually someone will try to rebrand your corporate identity.
- digi_owl 10y ago
  These days it seems that big name FOSS projects are overrun with "social"...
  - pawadu 10y ago
    Being a non profit, their numbers are out there for anyone to examine. Go ahead and compare their development costs with their other costs - the board of directors in particular. (not a popular opinion on HN, so goodbye useless digital karma).
spaceribs 10y ago
Rebranding, when done correctly, can be a great way to regroup and focus on what's important about your business. You really need to stop looking at it as just a new design, and look at what philosophy it exudes. This constant visual reminder of what the company's mission is resonates downward much better than a mission statement, and how clients/customers interact with you. This is of course if your rebrand was a success, and that's a very very difficult task dependent on all sorts of internal factors, that even the largest companies get wrong (see Gap, Uber, Pepsi). Don't listen to me though: https://design.google.com/articles/evolving-the-google-identity/ https://design.google.com/articles/evolving-the-google-ident... https://www.youtube.com/watch?v=pnv5iKB2hl4 https://www.youtube.com/watch?v=pnv5iKB2hl4
MichaelGG 10y ago
I'm not sure the new branding accomplishes the goal, but it is a worthy one. If it helps persuade more people to support/use Mozilla's projects, it's a win. Folks that care about the org wasting money, not keeping the retro dinosaur, folks that think branding is a waste - they probably already support Mozilla. No one's gonna switch to Chrome over this. Maybe if it's shown Mozilla is really actually wasting money like and mismanaging things, it might hurt their open source participation. Or if they publicly got super political.

by Ygg2 10y ago

dao- 10y ago

I don't see how this compares to Yahoo, as Mozilla hasn't been a very strong brand to start with (as opposed to Firefox). I think the idea is to try to better establish it as a geeky brand next to the more consumer-oriented Firefox. Also, in case you're referring to the Yahoo -> Altaba rebrand rather than a former Yahoo logo change: Mozilla is keeping its name. This is just about the logo.

Ygg2 10y ago
I meant the logo change of Yahoo.

pawadu 10y ago

People who decide the company direction often do so based on their own past achievements. So if you hire too many PR guys eventually someone will try to rebrand your corporate identity.

digi_owl 10y ago
These days it seems that big name FOSS projects are overrun with "social"...
- pawadu 10y ago
  Being a non profit, their numbers are out there for anyone to examine. Go ahead and compare their development costs with their other costs - the board of directors in particular. (not a popular opinion on HN, so goodbye useless digital karma).

spaceribs 10y ago

Rebranding, when done correctly, can be a great way to regroup and focus on what's important about your business. You really need to stop looking at it as just a new design, and look at what philosophy it exudes. This constant visual reminder of what the company's mission is resonates downward much better than a mission statement, and how clients/customers interact with you. This is of course if your rebrand was a success, and that's a very very difficult task dependent on all sorts of internal factors, that even the largest companies get wrong (see Gap, Uber, Pepsi). Don't listen to me though: https://design.google.com/articles/evolving-the-google-identity/ https://design.google.com/articles/evolving-the-google-ident... https://www.youtube.com/watch?v=pnv5iKB2hl4 https://www.youtube.com/watch?v=pnv5iKB2hl4

MichaelGG 10y ago

I'm not sure the new branding accomplishes the goal, but it is a worthy one. If it helps persuade more people to support/use Mozilla's projects, it's a win. Folks that care about the org wasting money, not keeping the retro dinosaur, folks that think branding is a waste - they probably already support Mozilla. No one's gonna switch to Chrome over this. Maybe if it's shown Mozilla is really actually wasting money like and mismanaging things, it might hurt their open source participation. Or if they publicly got super political.