It's hard to sell something as low level as a database. For a startup there needs to be a specific itch to scratch, an itch that many potential customers experi

It's hard to sell something as low level as a database. For a startup there needs to be a specific itch to scratch, an itch that many potential customers experience frequently. As a systems-guy (more or less) I find that frustrating, but I have seen many times that this is so. It still worth having the courage to try and these guys did that. It could have worked. Hats off.