Secrecy and deception. Advertising and corporate PR are open about their interests, purveyors of payola and positive-reviews-for-freebies are usually recognisab

Secrecy and deception. Advertising and corporate PR are open about their interests, purveyors of payola and positive-reviews-for-freebies are usually recognisable and the people involved often admit it. Outright fabrication of big lies by paid PR/psyops operatives who pretend to be "one of us" is a different kettle of fish, and if it is repeated thousandfold, even people who are normally skeptic might at least perceive it as a plausible mainstream view.