> Their digital products are clearly the product of old-school newspaper people trying to adapt their product to a web browser I think by far their main concer

> Their digital products are clearly the product of old-school newspaper people trying to adapt their product to a web browser I think by far their main concern is how to get people to pay for reading their digital product in the same way that people pay to read their paper product. Given that every one else on the digital spectrum that extends down to 'random blog page' gets paid zero or near zero for their writing (interesting exceptions aside), making your web site look like something that people currently pay for seems like a good idea to me.