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> The New York Times has deftly adapted to the demands of digital journalism EDIT: And from the report itself: [0] > The Times employs the finest staff of jou
by hackuser 10y ago
> The New York Times has deftly adapted to the demands of digital journalism
EDIT: And from the report itself: [0]
> The Times employs the finest staff of journalists in the world
> [Elsewhere in the report, in case you forgot:] Our staff is made up of the world’s best journalists
> We have defined multimedia storytelling for the news industry and established ourselves as the clear leader. Yet despite our excellence ...
> The print version of The New York Times remains a daily marvel
> We continue to be the most influential news organization in the country
First, I'm not a hater: I think the NY Times is one of the more important institutions in the world and read it daily.
IMHO they have been dragged into the digital age kicking and screaming, and their execution has been barely adequate to keep afloat. Financially, they've been cutting staff. Their digital products are clearly the product of old-school newspaper people trying to adapt their product to a web browser and to claim cred by doing some clever tech that has little impact or value (such as 'Snowcrash').
Look at their homepage: Does it look like, A) Any digital-native news site you've seen? B) Something optimized for the user and interface? Or C) Is it an old paper layout adapted to digital. (Answer: C). Look at their branding, the typeface: Overdone custom typefaces may have been a symbol of status and resources when printing presses were used, but now anyone can make a typeface on my laptop. The branding says loudly We have come to you from the world of paper. If someone used that typeface for anything else on the web, it would look bizarre; I can imagine the HN response. When the NY Times gets rid of that typeface, I'll believe they are all in for digital and aren't just trying to adapt. (EDIT: They even say it themselves in the report: Our largely print-centric strategy, while highly successful, has kept us from building a sufficiently successful digital presence and attracting new audiences for our features content; but then still can't let go: We need to reduce the dominant role that the print newspaper still plays in our organization and rhythms, while making the print paper even better.)
Finally, I fear the NYT suffers from narcissism, similar to the U.S. President-elect. This report (see the quotes above) and prior internal reports I've read (very few, a small sample) repeated many times how the NYT is the greatest. These reports aren't for marketing purposes, but for internal consumption. I'd be worried if I saw that in my organization. Narcissists are fragile; they keep telling themselves how great they are because they can't handle reality.
EDIT: A few edits after I read the report
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[0] https://www.nytimes.com/projects/2020-report/ https://www.nytimes.com/projects/2020-report/
- _rpd 10y ago> Their digital products are clearly the product of old-school newspaper people trying to adapt their product to a web browser I think by far their main concern is how to get people to pay for reading their digital product in the same way that people pay to read their paper product. Given that every one else on the digital spectrum that extends down to 'random blog page' gets paid zero or near zero for their writing (interesting exceptions aside), making your web site look like something that people currently pay for seems like a good idea to me.