That's exactly what they have said, in not so many words. And yet people are still whining incessantly. As for 'becoming a fan' being inherently social, that'

That's exactly what they have said, in not so many words. And yet people are still whining incessantly. As for 'becoming a fan' being inherently social, that's true. The issue is whether something that's inherently social is also inherently public. Going on a date with your girlfriend is social, but you may not want it inherently public (and keep in mind there's a difference between internet public and people seeing you together at a restaurant public.