Only 37 % of NYT readers access the paper from the home page. The rest are coming from search, social media etc. [0] While I see a possibility of converting the

Only 37 % of NYT readers access the paper from the home page. The rest are coming from search, social media etc. [0] While I see a possibility of converting the first segment (37 %) into subscription paying users, I am curious about what they are doing to convert the rest? [0] (As of 2015) https://www.amazon.com/Innovators-Digital-News-RISJ-Challenges/dp/1784534161/ref=sr_1_1?ie=UTF8&qid=1484688819&sr=8-1&keywords=innovators+in+digital+news https://www.amazon.com/Innovators-Digital-News-RISJ-Challeng...