I find it interesting that the report is full of renderings of NYTimes stories on phones. I wonder what the bounce rate is among mobile readers - that is, the

I find it interesting that the report is full of renderings of NYTimes stories on phones. I wonder what the bounce rate is among mobile readers - that is, the percentage of readers who read less than 5% or so of a given news story. I suspect that it's very high. For me, it takes a significant chunk of radio-silence (that is, no calls, text, social media updates, app alerts, no need for map directions, etc.) combined with an equally significant amount of willpower (i.e. not proactively checking in on any of the above) to read an informative ~1000 word story on my phone. The NYTimes might be the highest quality content I skim online, but really, that's what I do 95% of the time at my desk and close to 100% on a mobile device: skim. I'm pretty sure devices that are concurrently in use for critical communication and/or work functions are awful places to try to engage readers and convey critical, often nuanced information. Print happens to be great for that. And while I'm not holding my breath, the fact that vinyl records are about to be a billion dollar industry does suggest that old good things can make a comeback.