4 ms·

The internal report itself is interesting for a few reasons: https://www.nytimes.com/projects/2020-report/ https://www.nytimes.com/projects/2020-report/ 1) Th

by pgrote 10y ago

The internal report itself is interesting for a few reasons: https://www.nytimes.com/projects/2020-report/ https://www.nytimes.com/projects/2020-report/ 1) The graphic on top doesn't show a laptop or desktop. 2) " On a per-dollar basis, our freelance-written journalism attracts a larger audience on average than our staff-written journalism." Wow. Hopefully, they have automated internal metrics to track this. 3) " Today, department heads and other coverage leaders must organize much of their day around print rhythms even as they find themselves gravitating toward digital journalism. The current setup is holding back our ability to make further digital changes, and it is also starting to rob the print newspaper of the attention it needs to become even better." Until the focus is changed to digital first, I am unsure how much more they can grow. I still marvel at how it is cheaper for me to get a NY Times Sunday paper delivery with digital access halfway across the country than it is for me to get just the digital access. lol

stuckagain 10y ago
Re: 2, Does the freelance-written material attract more readers, cost less, or both? The statements in the report are ambiguous.
- pfranz 10y ago
  If you drop all staff writers, what's your differentiator (I guess, maybe in editorial)? Assuming what they're saying is true, could staff writers be a loss-leader to keep that brand and core audience used to reach the wider readers?
scott_s 10y ago
On point 1, editors at the NYT have previously said publicly that mobile is how they envision readers will primarily consume stories. (I heard this from their Inside The Times podcasts.) It may have been been executive editor Dean Baquet who said this. I believe they said that their internal metrics show mobile already is how most people consume their stories. You can see this reflected in some new design decisions. On the front page, some stories have a bulleted list of points rather than multiple paragraphs for the teaser. And at the top of some stories, they have a bulleted list of main points

by pgrote 10y ago

stuckagain 10y ago

Re: 2, Does the freelance-written material attract more readers, cost less, or both? The statements in the report are ambiguous.

pfranz 10y ago
If you drop all staff writers, what's your differentiator (I guess, maybe in editorial)? Assuming what they're saying is true, could staff writers be a loss-leader to keep that brand and core audience used to reach the wider readers?

scott_s 10y ago

On point 1, editors at the NYT have previously said publicly that mobile is how they envision readers will primarily consume stories. (I heard this from their Inside The Times podcasts.) It may have been been executive editor Dean Baquet who said this. I believe they said that their internal metrics show mobile already is how most people consume their stories. You can see this reflected in some new design decisions. On the front page, some stories have a bulleted list of points rather than multiple paragraphs for the teaser. And at the top of some stories, they have a bulleted list of main points