4 ms·
I'm not quite sure that's correct. ITA was ultimately bought by Google, and their booking engine was used in Expedia and Travelocity, IIRC.
by mondoshawan 10y ago
I'm not quite sure that's correct. ITA was ultimately bought by Google, and their booking engine was used in Expedia and Travelocity, IIRC.
- tyingq 10y agoTheir shopping/pricing engine was used in those two companies as well as others. It was wildy successful, but...you shop on ITA, and book elsewhere. A booking engine (CRS/GDS) would be used by either airlines or a reservations system (Amadeus, Sabre, etc). That's the piece they didn't deliver on. Edit: Reference to the announcement of abandoning the booking space: https://skift.com/2013/05/15/google-and-ita-software-abandon-airline-reservations-business/ https://skift.com/2013/05/15/google-and-ita-software-abandon... "This is indeed a bitter pill for ITA Software’s founders to swallow as they put years and millions of dollars into their dream to transform the nuts and bolts of the way airline reservations systems...are handled"