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That's my main pet peeve with AMP as well. In my mind the [x] in the top bar is almost exclusively associated with 'remove the bar' behavior in Safari on iOS.

theWatcher37 10y ago
Google: "let's completely reinvent our core product in terms of user experience... and mess it up" Google is search, everything else is secondary. 20 people in a room testing this should have been all the red flags they needed to fix it before launch.
akras14 10y ago
They viewed Google as platform and clicking x, takes user back to the platform. This was one of my biggest complains about the AMP project form the start. According to AMP team lead, however, the user testing on regular (not tech) users showed, that x did what people expected. I really think AMP can benefit a lot from PR stand point by letting techies opt out from it, but leaving it on for "regular" users. See https://twitter.com/slightlylate/status/820344221450125312 https://twitter.com/slightlylate/status/820344221450125312
- niftich 10y ago
  Interesting info, but whether or not it's true, it certainly benefits their strategy. I have no doubt that they want to push the narrative that Google (Search) is the 'platform' and the news from publishers they wrap is a tab or viewport that you can [x] (exit) out of, returning to the default 'blank' Google page. The problem with that is that the UX is inconsistent between AMP results and web results. AMP results pretend they're this fake tab that can be "closed" and you return to Google, while web results take you away to the URL like you'd expect, which means navigation is the responsibility of the browser, and not of Google Search. Frankly, this all would make more sense in the viewport-wrapping context of Google Chrome or Google News or the Google App rather than a behavior of Google Search, but that's not the limit of their ambition. Or just, y'know, dress up the results page a bit more, and be honest about it. Brand the AMP subsection 'Read Instantly with AMP' and have it clearly and visibly wrap the results. This gains them a bunch of mindshare. Or change the [x] to a 'back arrow', like their own splash page shows [1]. [1] http://imgur.com/a/vAtqq http://imgur.com/a/vAtqq
  - saurik 10y ago
    Wow: that screenshot makes so much more sense; I wonder why they dropped it... maybe because "back" was confusing with their "swipe left/right to get other articles" hijack?
    - akras14 10y ago
      Ah, good point.

theWatcher37 10y ago

Google: "let's completely reinvent our core product in terms of user experience... and mess it up" Google is search, everything else is secondary. 20 people in a room testing this should have been all the red flags they needed to fix it before launch.

akras14 10y ago

They viewed Google as platform and clicking x, takes user back to the platform. This was one of my biggest complains about the AMP project form the start. According to AMP team lead, however, the user testing on regular (not tech) users showed, that x did what people expected. I really think AMP can benefit a lot from PR stand point by letting techies opt out from it, but leaving it on for "regular" users. See https://twitter.com/slightlylate/status/820344221450125312 https://twitter.com/slightlylate/status/820344221450125312

niftich 10y ago
Interesting info, but whether or not it's true, it certainly benefits their strategy. I have no doubt that they want to push the narrative that Google (Search) is the 'platform' and the news from publishers they wrap is a tab or viewport that you can [x] (exit) out of, returning to the default 'blank' Google page. The problem with that is that the UX is inconsistent between AMP results and web results. AMP results pretend they're this fake tab that can be "closed" and you return to Google, while web results take you away to the URL like you'd expect, which means navigation is the responsibility of the browser, and not of Google Search. Frankly, this all would make more sense in the viewport-wrapping context of Google Chrome or Google News or the Google App rather than a behavior of Google Search, but that's not the limit of their ambition. Or just, y'know, dress up the results page a bit more, and be honest about it. Brand the AMP subsection 'Read Instantly with AMP' and have it clearly and visibly wrap the results. This gains them a bunch of mindshare. Or change the [x] to a 'back arrow', like their own splash page shows [1]. [1] http://imgur.com/a/vAtqq http://imgur.com/a/vAtqq
- saurik 10y ago
  Wow: that screenshot makes so much more sense; I wonder why they dropped it... maybe because "back" was confusing with their "swipe left/right to get other articles" hijack?
  - akras14 10y ago
    Ah, good point.