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I'm recently removed from that demo, and anecdotally can confirm this. Facebook is where your relatives are, and Instagram is where your entire peer group is.

I'm recently removed from that demo, and anecdotally can confirm this. Facebook is where your relatives are, and Instagram is where your entire peer group is. Snapchat is where you can share with who you want (send private snaps to groups, and post stories to the public) while still seeing everyone's content. All while being reasonably confident that your photos/videos aren't being saved (or at least notified when they are, assuming somebody doesnt have an external camera ready). All of that, plus the ads just feel fair. They exist, appear at the "right" times, and can easily be skipped if content isn't interesting. I used to think snapchat was a fad. But as its evolved, I've become increasingly confident in their ability to stay relevant. Edit: I didn't awknowledge your "no like count" point - also spot on. Only visible metric is views to your story, and that isn't public. Pressure to post something "amazing" just doesn't exist like other social networks.

maverick_iceman 10y ago
How about putting your phone in airplane mode and then saving a photo?
- balls187 10y ago
  At some point, you have to take your phone off airplane mode. So you'd have to delete the app, and never install it again.
  - murjinsee 10y ago
    ...or, just sign out of Snapchat before turning airplane mode off. At least that's how it used to work.
barsonme 10y ago
The filters are fun, too. It might sound weird, but my SO and I will sometimes just snapchat each other over the span of a couple hours with weird faces from the filters. Partially because we're doing long distance at the moment, but a lot of it has to do with how fun the filters are—and they're always changing them, too!
dbbk 10y ago
> Facebook is where your relatives are This is what happens to all social media platforms in time. Young people don't want to be where their parents are. Then the parents arrive. Then the young people leave. It's a constant cycle.
rhodysurf 10y ago
I used to think snapchat was a fad too. I scoffed at the 4 (?) billion dollar offer they turned down. But now I am sure it is not and that its worth more.
Jordrok 10y ago
All of that, plus the ads just feel fair. They exist, appear at the "right" times, and can easily be skipped if content isn't interesting. I won't dispute your other points, but I wonder, since skipping the ads is so easy, does anyone ever NOT skip them? I know I certainly have never watched one voluntarily. I also know that I'm a bit of an outlier when it comes to that sort of thing, but I really can't think of any good reason why people wouldn't just skip them every time.

maverick_iceman 10y ago

How about putting your phone in airplane mode and then saving a photo?

balls187 10y ago
At some point, you have to take your phone off airplane mode. So you'd have to delete the app, and never install it again.
- murjinsee 10y ago
  ...or, just sign out of Snapchat before turning airplane mode off. At least that's how it used to work.

barsonme 10y ago

The filters are fun, too. It might sound weird, but my SO and I will sometimes just snapchat each other over the span of a couple hours with weird faces from the filters. Partially because we're doing long distance at the moment, but a lot of it has to do with how fun the filters are—and they're always changing them, too!

dbbk 10y ago

> Facebook is where your relatives are This is what happens to all social media platforms in time. Young people don't want to be where their parents are. Then the parents arrive. Then the young people leave. It's a constant cycle.

rhodysurf 10y ago

I used to think snapchat was a fad too. I scoffed at the 4 (?) billion dollar offer they turned down. But now I am sure it is not and that its worth more.

Jordrok 10y ago

All of that, plus the ads just feel fair. They exist, appear at the "right" times, and can easily be skipped if content isn't interesting. I won't dispute your other points, but I wonder, since skipping the ads is so easy, does anyone ever NOT skip them? I know I certainly have never watched one voluntarily. I also know that I'm a bit of an outlier when it comes to that sort of thing, but I really can't think of any good reason why people wouldn't just skip them every time.