3 ms·
Yeah but here it's functioning effectively as a better ad-blocker (one that doesn't screw up site layout). Looking at how AMP works, I can see why : you'd have
by candiodari 10y ago
Yeah but here it's functioning effectively as a better ad-blocker (one that doesn't screw up site layout). Looking at how AMP works, I can see why : you'd have to decide before you know who the user is what ads to show.
Wouldn't that effectively mean that in a search query followed by an AMP site visit only Google has the opportunity to show targeted ads ?
- derefr 10y agoI imagine it's supposed to be similar to how Apple's iAd platform works for iOS apps. It's a bad shake for third-party ad networks, but it's great for user privacy, since third-party origin requests are no longer being made to anyone but the platform owner (who then anonymizes the impression metrics they give back to the ad creators, who just have to trust the platform-owner's stats.)
- ec109685 10y agoThat's not true. There is space in amp for a variety of iframe'd ad providers.
- cramforce 10y agoAMP supports many dozens of ad providers. 2 of them are owned by Google.