So let me get this straight, they went to a business with the potential, brains, and resources to steal their idea, had virtually no barriers to entry, and told

So let me get this straight, they went to a business with the potential, brains, and resources to steal their idea, had virtually no barriers to entry, and told them about it freely? There are several things you can cry poor sportsmanship for in business, this would not be one of them. That said, I can't tell if they're truly bitter or just running with an opportunity for a marketing ploy that presented itself.