Much like politicians work a fringe issue and then gradually move to the center, I think this group will need to focus on building a (brand-) friendly and usabl

Much like politicians work a fringe issue and then gradually move to the center, I think this group will need to focus on building a (brand-) friendly and usable alternative to Facebook in order to have any chance of competing. Then privacy can be a feature and not their raison d'être. It also isn't too late to change the name.