Part of it is probably the belt drive, which is for the moment still a premium feature. It was a $100 bump on my belt bike. So if you were to compare this bike

Part of it is probably the belt drive, which is for the moment still a premium feature. It was a $100 bump on my belt bike. So if you were to compare this bike to $300 traditional chain-drive bike shop bikes... well, I'm not sure what those would be, as you don't see much at that price point at most shops, but it doesn't seem too crazy.