That's an example of the Baader-Meinhof Phenomenon[0]. The other uncovered-by-the-article-at-the-link reason appears to have something to do with priming, which

That's an example of the Baader-Meinhof Phenomenon[0]. The other uncovered-by-the-article-at-the-link reason appears to have something to do with priming, which means that your neurons are freshly acutely aware of that stimulus. [0] https://www.damninteresting.com/the-baader-meinhof-phenomenon/ https://www.damninteresting.com/the-baader-meinhof-phenomeno...