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We've been doong FB for almost a year now and have learned alot in this space, (with still alot to go). Here are some things that might help you. 1. The type
by krmmalik 10y ago
We've been doong FB for almost a year now and have learned alot in this space, (with still alot to go).
Here are some things that might help you.
1. The type of ad you run and the copy you use has a big impact on the user's behaviour. Not all ads are created equal. Good copy that really taps i to why someone should be clicking through and what value they can expect to attain the other end makes a big difference. But this isnt an exact science. Its more of an art.
2. If you're targeting is off, you will also get undesired behaviour. People might click through because they like the ad, but if they havent been targeted correctly, it will cause issues. You may need to get more laser focused in terms of targeting. Age range, custom audience (through email upload), lookalike audiences, interests etc.
3. People via email, trust you to some extent and have a relationship with you. They're a warm audience. This is the real reason the organic approach is working for you. You have a relationship with those people. Its not the same with paid ads. You need to build that trust and warm them up. You might take a layered/re-targeting approach by offering them some value and then re-targeting the people that interact with your content with a second and third round of ads. You might also grab their email and then target them both via email and fb.
FB can work, but it take alot of iterations and time to get it right.
Alternatively you could just run an FB ad that does something to collect email addresses, then run an email nurturing campaign, warm up the audience and then target via email.
FB can work, but it takes time.
- somid3 10y agoThis is true. What would be amazing is if there was a way to audit their advertising algorithms to know it is fair. I tried their new Contact Form tool, but the cost per lead is about $17/lead. At the end of the day, if someone is advertising a product that is incredibly good, they should be able to use CPM instead of CPC. The point I am trying to make is that I believe the CPM model is dependent on making CPC & other more costly services look like a better alternative.
- geocar 10y agoPublishers want to get paid for the opportunity (CPM) but Advertisers want to pay a portion of their revenue (PPA): PPL, PPV, PPC and PPM are all proxies for that customer acquisition, so if you want to buy effectively, you need to start by figuring out what your costs per acquisition are. If you can't even hypothetically afford anything close to $17/lead, you might not be able to purchase customers yet, but if you can, then figuring out your lead-to-sales ratio is a lot easier than working out everything between the impression and the sales. You might consider looking for an agency that specialises in PPL/PPA; basically doing revshare, and letting them build appropriate site lists, and user demographics, and copy testing and so on to help figure out what makes your product sell -- they will put skin in the game because they can leverage their expertise.
- shostack 10y agoThis. Not every business has the economics to make advertising work at certain scales. For many, $17/lead is fantastic because they have an AOV or LTV that supports it. Not every business can do that, so other forms of marketing may make more sense at that stage.