To me these losses could be completely justified. It's a simple calculation of two companies (Uber and Lyft) who perceive customer LTV to be huge so they are tr

To me these losses could be completely justified. It's a simple calculation of two companies (Uber and Lyft) who perceive customer LTV to be huge so they are tripling down on acquiring customers, drivers, etc. The only way I see this as a disaster scenario is if rides are operating at a negative margin in hopes automation will eventually solve that problem as it's not clear either of these companies will even win the automation race.