Seems pretty simple to me. Cereals are vastly different from one another. They taste different, and so everyone is going to average to like one more then the ot

Seems pretty simple to me. Cereals are vastly different from one another. They taste different, and so everyone is going to average to like one more then the others, and it won't be the same one for everyone. Also, when it comes to food, you get bored of the same thing over and over again, so every customer will buy a different one once in a while. So with Cereals, the thing customers want isn't too feed themselves, but to enjoy the particular flavours of a specific cereal. With airlines, people just want to go from A to B. It's not about the experience. So obviously all that matter is price and convenience. Same thing for ridesharing.