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Right, and if one cereal decided to significantly discount itself -lose some money for a while - in order to capture more market share, it could lead to a prici
by sdenton4 10y ago
Right, and if one cereal decided to significantly discount itself -lose some money for a while - in order to capture more market share, it could lead to a pricing death spiral if the other cereal makers tried to keep up, and people's mental model of what cereal costs went down along the way...