> in fact, everyone tries rather hard to downplay the risks and to hide how things actually work. And why is that? It's because doing the opposite is in the w

> in fact, everyone tries rather hard to downplay the risks and to hide how things actually work. And why is that? It's because doing the opposite is in the way of maximizing your ROI (return on investment). Put simply, it reduces the company's (investor's/owner's) money. It's always about the money.