Most companies don't regard brand-building and SEO as an extraneous expense. I'm sure Coinbase has spent their share of money on promotion. I'm also sure they c

Most companies don't regard brand-building and SEO as an extraneous expense. I'm sure Coinbase has spent their share of money on promotion. I'm also sure they could host a blog, or have someone else do it for them (does Medium have a self-hosted or custom domain option?)