Every other day, I get invited to join some "protest against Facebook's plans to introduce usage fees" group. I never got invited to a "protest against Facebook

Every other day, I get invited to join some "protest against Facebook's plans to introduce usage fees" group. I never got invited to a "protest against Facebook's privacy policies" group. (There may be such groups but none of my friends have ever mentioned it.) Maybe positioning a competitor as "guaranteed to always be free" could be a better plan (even when FB will likely always be free).