Despite the title, there's not much here about "ugly" sites ... perhaps it a bad choice of words. In the examples he gives, I wouldn't consider all of them ugly

Despite the title, there's not much here about "ugly" sites ... perhaps it a bad choice of words. In the examples he gives, I wouldn't consider all of them ugly. Plus, some of them (Drudge and MySpace) don't have ecommerce "conversions" which is what the rest of the article appears to talk about.