Personally, I don't think that's "good." I remember fondly Tim Cook's response to an activist investor about why they support environmentally sound policies: "

Personally, I don't think that's "good." I remember fondly Tim Cook's response to an activist investor about why they support environmentally sound policies: "When we work on making our devices accessible by the blind, I don’t consider the bloody ROI,” Cook said, adding that the same sentiment applied to environmental and health and safety issues. [1] Personally, I think there's a higher system of value than corporate profits and share price. But that's a first principle argument. Conveniently, I happen to believe that purely shareholder-value-maximizing behavior rarely fails to build long term value, so I'm having my philosophical cake and eating it, too. But when push comes to shove, we do things for reasons beyond profit. It's pretty hollow otherwise. [1] https://www.theguardian.com/environment/2014/mar/03/tim-cook-climate-change-sceptics-ditch-apple-shares https://www.theguardian.com/environment/2014/mar/03/tim-cook...