I have a tumblr that I started 3 years ago that I just post pictures on. It currently has around 100k followers. Do you think this can be substituted for a bl

I have a tumblr that I started 3 years ago that I just post pictures on. It currently has around 100k followers. Do you think this can be substituted for a blog? edit: thanks for your comment. It has given me some ideas on how to drive traffic.