This reads like a PR plant piece: Glowing profile of the founder, check. Bragging about the talent hired, check. Macho goals to upend the entire industry, check

This reads like a PR plant piece: Glowing profile of the founder, check. Bragging about the talent hired, check. Macho goals to upend the entire industry, check. Deep pockets, check. But all that is standard. Now to the damning bits (damning for the article, that is): Loving attention to irrelevant details, check. Obviously, the devices themselves should be beautiful ad have high-end cachet. But until the moment of release, these are irrelevant and have no differentiation value. If and when they are ready to ship, then and only then will we know if they are ahead, even, or behind the major players in materials and industrial design. If they are a year or more away from putting phones in the hands of consumers, things like the strategy for charging, the screen materials, the ports, and the accessories are irrelevant. Sure, they create a certain vapourware desirability: If that phone was available now, it would be attractive. But anybody can “design” such a thing. Who knows whether they can sort out how to get it manufactured reliably, at scale, and at an appropriate price point? Phones are not supercars. And on the matter of AI, everything is possible, but little of value is likely. They may turn out to make a major breakthrough that Google and Apple are unable to copy, but this article doesn't explain what it is. Overall, I say nothing about the company itself and I wish them well. But the article is absolute garbage.