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I think there is a difference, though: I'd imagine Walmart would buy a certain amount of copies of your game, and they would negotiate their purchase price, squ
by edko 10y ago
I think there is a difference, though: I'd imagine Walmart would buy a certain amount of copies of your game, and they would negotiate their purchase price, squeezing you as much as they can. Then they would mark it up and sell it on their own. If they see that you are selling it for half the price on your website, then that gives them a stronger purchasing argument to lower your price.
Apple, on the other hand, is imposing restrictions on which price you must sell it to third parties, and, that, I think, is illegal.
- Steko 10y agoNo, Wal-Mart will demand with it's Buyer agreement that you not sell the software elsewhere for less, using language that will look remarkably like Apple's because again this is how store's work.
- edko 10y agoYes, but they do that as a buyer: you have to sell to them at the most favorable price. Then they will sell it at whatever price they see fit. If they want to bundle it for free with a toaster, they do not force you to do the same. Apple, on the other hand, tells you: your sales price to a third party cannot be lower than my sales price to a third party.
- Steko 10y agoThat's not forcing you to sell for free, that's preventing you from undercutting, they are completely different. What Apple is doing is exactly what Walmart does: you agree to not undercut the price here elsewhere.
- Spooky23 10y agoWhen I worked at CompUSA 25 years ago, many software titles were sold on consignment -- they went back to the publisher. The store was really selling shelf space and got a lot of money for it.