I agree wholeheartedly. If they can build a solid platform, though, that can set the stage for a genuine breakthrough. I'd say the most important thing is to d

I agree wholeheartedly. If they can build a solid platform, though, that can set the stage for a genuine breakthrough. I'd say the most important thing is to deal with the social flatland problem (which I explain here: http://interuserface.net/2010/02/buzz-facebook-and-social-flatland/ http://interuserface.net/2010/02/buzz-facebook-and-social-fl...), and then pretty much follow every suggestion Joey Tyson makes in this post: http://theharmonyguy.com/2010/05/10/dont-simply-build-a-more-open-facebook-build-a-better-one/ http://theharmonyguy.com/2010/05/10/dont-simply-build-a-more... . If that kind of advancement can be built into a well-engineered product with good UX, then we might really be looking at something that could start siphoning a bit of market share from Facebook.