their example with the 3 variations for ordering flowers is pretty biased. the other two have the "order now" button likely below the fold of most email clients

their example with the 3 variations for ordering flowers is pretty biased. the other two have the "order now" button likely below the fold of most email clients. consequently it has little to do with the overall design, and more so about the placement of one button which should have been obvious if the email was actually designed by a seasoned designer. some things are elementary. bad way to close a biased post that doesn't acknowledge the value of design; design is form AND function. the real problem here is that designers have been shelved by inexperienced (read: affordable) i-downloaded-photoshop-and-forget-to-learn-the-fundamentals.