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I'm starting to see quite a few brands co-opting the President-elect's signature slogan like they have here. This baffles me. On the one hand, yes, it's a sloga
by zdean 10y ago
I'm starting to see quite a few brands co-opting the President-elect's signature slogan like they have here. This baffles me. On the one hand, yes, it's a slogan that pretty much every (at least) American knows and is familiar with. On the other hand, there's some very significant portion of the population that is very viscerally offended (at the least) by the President-elect. So to jump on that wagon, you risk very strongly offending and alienating a large portion of the population along a line that has nothing to do with whether or not they'd be you consumer...but with which way their political beliefs fall.
My comment isn't meant to be a judgement call on whether or not doing this is normalizing something distasteful...it's simply meant to point out that OWC like many other brands may be shooting themselves in the foot over a lazy and reactionary marketing gimmick.
- stcredzero 10y agoOn the other hand, there's some very significant portion of the population that is very viscerally offended (at the least) by the President-elect. And some subset of that sub-population that has no sense of humor left.
- zdean 10y agoPerhaps. But to ignore them is to be tone-deaf for the sake of a marketing gimmick.
- stcredzero 10y agoYou know, co-opting a phrase is also a valid means of parody. If you are so "triggered" by phrase structure that you have no sense of humor left, then the terrorists have won! ;)
- squarefoot 10y agoNo, they can't.
- WayneBro 10y agoYou're the only one here complaining about it. There hasn't been any big backlash about this instance or any others. So, unless you have some proof that a sizable portion of people are being offended by this, let's assume that next to nobody cares very much about it.
- GioM 10y agoPretty sure you're mistaken on this one - they're riffing on Apple. The Macbook Pro Oct 27 unveil event was named 'Hello Again'[1], which was also the slogan used at the iMac unveil event. [1] http://osxdaily.com/2016/10/20/hello-again-apple-event-set-for-october-27-new-macs-expected/ http://osxdaily.com/2016/10/20/hello-again-apple-event-set-f...
- zdean 10y agoI'm not sure your observation precludes mine (or vice-versa). I can definitely see how they probably riffed on the unveiling (considering the comma)...but the structure very much follows what I pointed out: "Make <something> <descriptor> again"
- openmosix 10y agoI think the template signature is "Make <SOMETHING> great again". So this tagline (Make your macbook pro, again) sounds more as a reference of "Hello, again" than Trump.