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http://www.mrgreen.am/affiliate-marketing/the-ugly-truth/ http://www.mrgreen.am/affiliate-marketing/the-ugly-truth/ I found this article to have better example

• dagw 16y ago
  What many of those examples really shows is that people will put up with amazing amount of shit to save money. Take the Ryan air site for example. Everybody I know hates that site with a passion and do everything they can to avoid both the site and the airline. Most people check every other available option before reconciling themselves to dealing with Ryan air. However since they offer a competitive product at very competitive prices people put up with horrible usability and service. So no, ugly design doesn't sell, cheap sells, and if you're cheap enough people are willing to overlook ugly.