It's not the overarching thesis of the paper, but expanding on one of the points it is trying to make about the dangers of call-out culture with a reliable conj

It's not the overarching thesis of the paper, but expanding on one of the points it is trying to make about the dangers of call-out culture with a reliable conjecture about the rise of Trump. The article states it worked to varying levels of effectiveness for Trump and Carson. Carson received more recognition than he ever had prior to riding the coat-tails of this call out culture, and playing the contrarian (in my opinion). You can look at it this way: a neurosurgeon with no political experience and a murky past won 9% of the republican primaries, ahead of establishment candidates such as Jeb Bush, Rand Paul, Chris Christie, Rick Santorum. The mistake was placing his name next to Trump when comparing the effectiveness of this phenomena, because Trump is the ultimate representation, but it was extremely effective for Carson as well.