Perhaps this isn't the right place for this, but I'd be interested in a broader discussion about this. What do we do about it? Even if we see it coming a mile

Perhaps this isn't the right place for this, but I'd be interested in a broader discussion about this. What do we do about it? Even if we see it coming a mile away, or if we wake up and look around and see it happening.. what can we do? Go back to the web is always an option, but I don't like it. I still genuinely believe that the experience I can deliver writing software for iOS is higher quality than what I can deliver on the web. Has anyone found a secret third option yet? :)