What I try to do is this: If I enjoy the site, actually take time to look at the ads for something I'd want to learn about more. Then I'll click an ad. Sure

What I try to do is this: If I enjoy the site, actually take time to look at the ads for something I'd want to learn about more. Then I'll click an ad. Sure I could just go clicking randomly, but that would be charging the advertiser for no value. At least this way, it's a win-win.