That's a good point. I've never been agains making well placed swearing part of a professional brand. It tends to communicate honesty* and takes people's walls

That's a good point. I've never been agains making well placed swearing part of a professional brand. It tends to communicate honesty* and takes people's walls down. Though I'll admit that particular WTF doesn't add anything, and was mostly an expression of the frustration of embarking upon converting my existing marketing/design resume to reflect my current skill set. *source: https://www.gsb.stanford.edu/faculty-research/publications/frankly-we-do-give-damn-relationship-between-profanity-honesty https://www.gsb.stanford.edu/faculty-research/publications/f...