A few disagreements with your analysis: AMP was given a wide spread announcement that generated an unusual amount of press. It was impossible to ignore. If page

A few disagreements with your analysis: AMP was given a wide spread announcement that generated an unusual amount of press. It was impossible to ignore. If page speed was such an important (and viable) solution, google could simply have announced they would more heavily favor sites that performed well. Also, not supporting AMP is not a casual decision for some companies. My blog doesn't earn me revenue so i can happily tell google to pound sand before i support AMP. Can revenue-driven publishers due the same and sacrifice their SEO like that? I doubt it. > Google caches taking page hits on popular topics instead of my server is a boon, not a hindrance I simply cannot disagree with this more. Your most popular posts/topics are what generally drive the viewership and discovery of your site. I want those viewers. With AMP, they are looking at google, with a google URL, and a nice big "X" to close the window, never to see my site again. I don't see how this can be defensed at all. It is the exact opposite of what you are aiming for as a publisher, big or small.