a) for deleting amp you need to implement some ping logic https://developers.google.com/amp/cache/update-ping#remove-amp-content https://developers.google.com/a

a) for deleting amp you need to implement some ping logic https://developers.google.com/amp/cache/update-ping#remove-amp-content https://developers.google.com/amp/cache/update-ping#remove-a... b) deleting page(variations) big scale is always a traffic risk c) deleting AMP it's already discussed (by literally everybody), so it will happen (soon...ish) d) the one reason not to do it is currently market monitoring. even though there is currently no major traffic benefit doesn't mean there will not be one in the future. so it's just a question of when the pain of AMP gets greater than the market-surveillance / curiosity / traffic bet. Basically everybody who currently has AMP pages is the experiment guinea pig for the whole industry. My bet: Most of the AMP implementations won't survive 2018.