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Uh.. they've already _bought_ the car. What percentage of people will return a car due to a little lag when adjusting radio stations? e-commerce findings from
by goostavos 10y ago
Uh.. they've already _bought_ the car. What percentage of people will return a car due to a little lag when adjusting radio stations?
e-commerce findings from a major retailer are, alas, not applicable to every domain
- wnevets 10y agoWell he did say Companies, not Auto Companies. There are a lot of companies that make money by having better performance.
- chris72205 10y agoSomeone may choose to not buy a car after test driving it and experiencing the laggy touchscreen...or after reading reviews by people who did already buy the car.
- teddyc 10y agoConsumer Reports has found that the functionality of the in-car entertainment system is the #1 indicator of customer satisfaction. You might not return the car, but you can bad mouth the system to anyone who will listen and purchase a different brand car next time.
- will_pseudonym 10y agoLack of performance is an attribute that would contribute to a potential consumer's attitude towards the whole car. It may not have as huge of an impact as it would for Amazon, but saying it has no effect is definitely wrong.